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Who is it for?
- Parents seeking to improve their children's health
- Facing challenges with children's ADHD, behavioral issues, and learning disabilities
- Committed to a holistic approach for better sleep and breathing in children
Who is it not for?
- Not a parent or caregiver of a child facing the specified challenges
- Expecting quick fixes without commitment to a holistic approach
- Believing sleep disorders and breathing issues have no impact on child behavior
From Sleep Industry Expert to Children's Sleep Health Advocate- Michael Hawn
After more than two decades at the forefront of medical sleep innovation, my journey took an unexpected personal turn when sleep and airway issues began affecting my own children. What started as a professional mission suddenly became deeply personal.
As a father, I experienced firsthand the worry, frustration, and often confusion that comes with navigating childhood sleep and airway challenges. Despite my extensive background in sleep medicine—working with prestigious institutions like Cancer Treatment Centers of America, University of Illinois-Chicago, and leading sleep technology companies—I found myself in the same position as many parents: searching for comprehensive solutions to help my children thrive.
About Michael Hawn
At the heart of every successful business lies a vision to transform lives and communities. This belief drives Michael Hawn, founder of iMarket Sleep, a dedicated professional with over 25 years of experience, exclusively in the dental and medical sleep industry.
Having held influential roles at noted organizations such as Phoenix Medical Group, Watermark Medical, SleepMed, and SomnoMed North America, Michael has gained invaluable insights into the challenges dental and medical sleep providers face. His work with SomnoMed exemplifies his impact—winning the Medical Initiative Excellence Award in 2022 for spearheading an initiative that achieved a remarkable 143% growth in a Kansas City dental sleep practice, escalating their appliance sales from just 7 to 97 in under a year, from just one practice.
Throughout his career, Michael has partnered with esteemed institutions, including Cancer Treatment Centers of America, and University of Illinois- Chicago, respectively, where their team implemented and oversaw their Home Sleep Testing (HST) programs, and University of Colorado Health in Colorado Springs, where he helped to elevate Oral Appliance Therapy into it's sleep therapy treatment recommendations. His collaborations with healthcare giants such as HCA, Cerner (now Oracle), the University of Indiana, and the University of Kansas have cemented his reputation as a trusted strategic catalyst in the field.
This wealth of experience inspired Michael to create iMarket Sleep—a data-driven marketing platform tailored specifically for medical and dental sleep providers. By blending in-person marketing, cutting edge technology with data analytics, iMarket Sleep offers innovative solutions that empower practices to thrive. Our clients benefit from actionable insights and targeted outreach that lead to increased referrals and improved patient outcomes, while decreasing staff burn out and wasted marketing dollars.
